Our Products adhere to all European standards for toy safety including EN71-8:2011 and therefore carry the CE mark.

For product testing we use Intertek, which is a globally recognised industry leader in this field. We feel that it is important to stress that although our products are made in fabric it doesn’t mean that they are suitable for babies. In fact our products are much loved by children of many ages. Some of our interactive books and play bags including the Nursery Rhymes Song Bag are recommended from 18 months and the majority of the pretend play and activity play bags are suitable from the age of 3 years. The age around 3-5 is the age where the child is ready for role-play and imaginative play and this is also the age when we believe the child will enjoy our toys the most!

If you would like to know the age recommendation for a specific product, please refer to the relevant product description.